Selling handmade products has never been easier, thanks to a wide variety of online platforms specifically designed for artisans and makers. Whether you’re just starting or looking to expand your existing business, finding the right platform can help you reach a broader audience and grow your brand. In this article, we’ll explore the best platforms to sell your handmade products, considering factors like user base, fees, ease of use, and the overall support they offer to creators.
- Etsy
Etsy is one of the most popular platforms for selling handmade products, offering a built-in community of craft lovers. With its easy-to-use interface and focus on unique, artisan-made goods, Etsy is ideal for makers who want to reach a global audience. Fees are straightforward, and the platform provides tools to help sellers manage inventory, process orders, and handle customer inquiries. - Shopify
If you’re looking for more control over your online store and branding, Shopify is a top choice. Shopify allows you to create a fully customized storefront and provides a range of e-commerce tools to help you manage sales, inventory, and payments. While it does require a monthly subscription, the platform’s flexibility and scalability make it a great option for those looking to grow their handmade business in the long term. - Amazon Handmade
Amazon Handmade is an excellent option for artisans looking to tap into Amazon’s vast customer base. As a seller on Amazon Handmade, you get access to the same powerful infrastructure and global reach that Amazon is known for, but with a focus on artisan products. The platform does charge fees, but it provides excellent exposure, especially if you already have a presence on Amazon. - Big Cartel
Big Cartel is a simple, user-friendly platform ideal for small businesses and independent makers. It offers affordable pricing with no monthly fees for up to five products, making it a great option for new or hobbyist sellers. While the design options are limited, Big Cartel is a straightforward solution for those who want to get their handmade goods online quickly and easily. - Folksy
Folksy is a UK-based marketplace that focuses exclusively on handmade products. It’s a great choice for artisans who want to cater to a British audience and highlight the uniqueness of their work. Folksy offers a range of plans, starting with a free option, but it charges a small listing fee and takes a commission on each sale. - Facebook Marketplace
Facebook Marketplace allows sellers to list their handmade products locally or nationally. While it may not have the same specialized focus as platforms like Etsy, Facebook Marketplace is a great way to tap into your local community and expand your customer base. There are no fees for listing products, but you’ll need to handle payment processing and shipping independently. - Instagram Shop
Instagram Shop is a powerful tool for artists and makers who want to sell their products directly on the platform. With its visually-driven format and highly engaged user base, Instagram allows sellers to showcase their handmade items in an organic way. While setting up an Instagram Shop requires a business profile and integration with an e-commerce platform, it’s an excellent option for building brand awareness and selling directly to customers. - Creative Market
Creative Market is an online marketplace for handmade, digital, and creative products. While it’s better known for digital goods, it’s also a great place for artisans to sell handmade craft supplies, printables, and other creative products. Creative Market provides a supportive community and tools for building your brand, and the platform’s unique focus helps you stand out from other marketplaces.
In conclusion, selecting the right platform to sell your handmade products depends on your business goals, budget, and the type of products you offer. Whether you choose a large marketplace like Etsy or a more personalized platform like Shopify, each platform has its own strengths and can help you grow your handmade business in different ways.
